Our Latest Posts

Sunk Cost Fallacy: Don’t do it.

So what happened?!? What did you do with all the research?  Did you make the feature list? We did take a few more steps post-market research. First, with all of…

Sifting your User Research

So last we left you we were meeting with every meetup or conference organizer in the Metro-Nashville area. And then I emailed some in San Francisco for good measure. When…

Testing the Waters – A New Product Idea

So you know how we were trying to “magic” an amazing idea last month? We made lists. We read books. We drew on the white board a lot. We looked…

Forcing Lighting Bolts

So last we left you, we had dialed back our agency commitments and were skipping down the yellow brick road to product development. #1 question we get when mentioning this:…