Author Archive

Sunk Cost Fallacy: Don’t do it.

So what happened?!? What did you do with all the research?  Did you make the feature list? We did take a few more steps post-market research. First, with all of…

Sifting your User Research

So last we left you we were meeting with every meetup or conference organizer in the Metro-Nashville area. And then I emailed some in San Francisco for good measure. When…

Testing the Waters – A New Product Idea

So you know how we were trying to “magic” an amazing idea last month? We made lists. We read books. We drew on the white board a lot. We looked…

Forcing Lighting Bolts

So last we left you, we had dialed back our agency commitments and were skipping down the yellow brick road to product development. #1 question we get when mentioning this:…

Another large leap…

Four score and seven years ago…scratch that…just five years ago we took one small step for ourselves into the great unknown expanse of entrepreneurship and started our own company. We’ve…

Let it go – Building a real MVP

In Startupland, the most valuable product is the Minimum Viable Product (MVP). Why? Because you didn’t blow your entire budget/savings getting there. People often come in and start throwing this…

2016 State of the Union

CLIENTS, CREW MEMBERS, FRIENDS, FAMILY, AND FELLOW AMERICANS: WELCOME TO LUNARLINCOLN’S STATE OF THE UNION ADDRESS (2016 edition). If year one was a quiet tiny team of two, and year…

Native vs Hybrid Apps – Part II

We recapped the technical decisions of whether you should build natively or with a hybrid solution back in this post. But let’s be honest, native is “technically” always best.  The…

Working with Us

How does this whole thing work? Head to Hand. Brain to Phone. Lightbulb to Lightning Cable? If you already have an idea of how building “apps” works then you’re most likely…

Working to Live not Living to Work

“Startup Life” – everyone knows this means long hours and intense work schedules right? It’s all about doing more with less, and if you’re not putting in more time than…

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